Preventing churn with the right feature at the right time
Timeline
2 months
Client
Gruvi
Industry
Prop-Tech
Role
Product Designer
Responsibilities
UX audit for mobile app
Research and discovery process
MVP strategy
Prototyping
Feature analysis
UX strategy for the Brazilian market
Overview
Develop a swift solution for a prop-tech application, aimed at assisting clients during financial insecurity and, consequently, reducing user churn.
Challenges
B2B2C Product
Create the architecture of a superapp
Scalability and evolution of the app
All properties in a single login
Offer all legacy features
Convert the users base to new app
Role
Product Designer
Timeline
2 months
Client
Owli
Industry
Prop-Tech
Responsibilities
UX audit for mobile app
Research and discovery process
MVP strategy
Prototyping
Feature analysis
UX strategy for the Brazilian market
Overview
Develop a swift solution for a prop-tech application, aimed at assisting clients during financial insecurity and, consequently, reducing user churn.
Challenges
Time constraint for launch
Enable rent debt negotiation
Maintain stable customer base
Make the process 100% digital
Utilize pre-existing components
Offer diversity in payment methods
Preventing churn with the right feature at the right time
Timeline
2 months
Client
Gruvi
Industry
Prop-Tech
Role
Product Designer
Responsibilities
UX audit for mobile app
Research and discovery process
MVP strategy
Prototyping
Feature analysis
UX strategy for the Brazilian market
Overview
Develop a swift solution for a prop-tech application, aimed at assisting clients during financial insecurity and, consequently, reducing user churn.
Challenges
B2B2C Product
Create the architecture of a superapp
Scalability and evolution of the app
All properties in a single login
Offer all legacy features
Convert the users base to new app
Role
Product Designer
Timeline
2 months
Client
Owli
Industry
Prop-Tech
Responsibilities
UX audit for mobile app
Research and discovery process
MVP strategy
Prototyping
Feature analysis
UX strategy for the Brazilian market
Overview
Develop a swift solution for a prop-tech application, aimed at assisting clients during financial insecurity and, consequently, reducing user churn.
Challenges
Time constraint for launch
Enable rent debt negotiation
Maintain stable customer base
Make the process 100% digital
Utilize pre-existing components
Offer diversity in payment methods
Preventing churn with the right feature at the right time
Timeline
2 months
Client
Gruvi
Industry
Prop-Tech
Role
Product Designer
Responsibilities
UX audit for mobile app
Research and discovery process
MVP strategy
Prototyping
Feature analysis
UX strategy for the Brazilian market
Overview
Develop a swift solution for a prop-tech application, aimed at assisting clients during financial insecurity and, consequently, reducing user churn.
Challenges
B2B2C Product
Create the architecture of a superapp
Scalability and evolution of the app
All properties in a single login
Offer all legacy features
Convert the users base to new app
Role
Product Designer
Timeline
2 months
Client
Owli
Industry
Prop-Tech
Responsibilities
UX audit for mobile app
Research and discovery process
MVP strategy
Prototyping
Feature analysis
UX strategy for the Brazilian market
Overview
Develop a swift solution for a prop-tech application, aimed at assisting clients during financial insecurity and, consequently, reducing user churn.
Challenges
Time constraint for launch
Enable rent debt negotiation
Maintain stable customer base
Make the process 100% digital
Utilize pre-existing components
Offer diversity in payment methods
Designing a solution for the right moment
Designing a solution for the right moment
Amidst the COVID-19 pandemic, the real estate market encountered formidable challenges.
Owli’s clients actively sought our support during this difficult time, as many property management companies faced issues with rent collection, creating complex situations between landlords and tenants.
Amidst the COVID-19 pandemic, the real estate market encountered formidable challenges.
Owli’s clients actively sought our support during this difficult time, as many property management companies faced issues with rent collection, creating complex situations between landlords and tenants.
Primary goals
Primary goals
Assist users in requesting and approving debt negotiation
Prevent churn and support customers during the pandemic
Streamline and simplify the debt negotiation experience
Primary goals
Assist users in requesting and approving debt negotiation
Prevent churn and support customers during the pandemic
Streamline and simplify the debt negotiation experience
Impact
Impact
.
.
Minutes to convert
Minutes to convert
%
%
Positive feedback
Positive feedback
Applied strategies
Applied strategies
Research and interviews to understand needs
Research and interviews to understand needs
We conducted research with property managers, landlords, and tenants to deeply understand the challenges faced by each user group.
Subsequently, we validated their needs alongside business requirements, drawing insights and hypotheses to guide our approach.
We conducted research with property managers, landlords, and tenants to deeply understand the challenges faced by each user group.
Subsequently, we validated their needs alongside business requirements, drawing insights and hypotheses to guide our approach.
Collaboration between teams
Collaboration between teams
To meet urgent customer needs, this solution required swift delivery.
Hence, we chose to leverage existing components already integrated into the app.
Collaborating closely with the development team, we identified these components and devised strategies to adapt them effectively to accommodate the new feature's requirements.
To meet urgent customer needs, this solution required swift delivery.
Hence, we chose to leverage existing components already integrated into the app.
Collaborating closely with the development team, we identified these components and devised strategies to adapt them effectively to accommodate the new feature's requirements.
Integration with API while preserving app experience continuity
Integration with API while preserving app experience continuity
Incorporating Docusign for digital signature authentication involved carefully integrating their API to ensure a seamless user experience aligned with our app's interface and functionality.
Our focus was on preserving a smooth, intuitive flow that enhances usability and maintains consistency throughout the signing process.
Incorporating Docusign for digital signature authentication involved carefully integrating their API to ensure a seamless user experience aligned with our app's interface and functionality.
Our focus was on preserving a smooth, intuitive flow that enhances usability and maintains consistency throughout the signing process.
In retrospect
In retrospect
The solution delivered successfully addressed significant challenges by significantly streamlining the negotiation process.
It implemented timely notifications to keep users informed about process status changes, introduced flexible options for debt repayment, including the convenience of credit card payments, and ensured a seamless, entirely digital workflow experience.
In retrospect
The solution delivered successfully addressed significant challenges by significantly streamlining the negotiation process.
It implemented timely notifications to keep users informed about process status changes, introduced flexible options for debt repayment, including the convenience of credit card payments, and ensured a seamless, entirely digital workflow experience.